YELLOWBALL FOUNDATION BRAND IDENTITY
Yellowball Foundation is a charity that provides access to sustainable activity programmes that encourage, enrich and challenge all children to reach their potential. The charity undertook a rebrand and a redesign of the website which involved UX and UI. 
The lines of a bouncing ball is the concept for the identity. The energetic lines are paired together to create a ‘Y’ and ‘B’ contained within a whimsical, slightly less-than-perfect circle, which is the primary logomark.
The primary colour has been updated to a warmer yellow.

Client: YellowBall Foundation. Agency: Westhill Communications.

Software: Adobe Indesign, Illustrator, Photoshop, Adobe XD. ​​​

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