The core value proposition for the UKTV channel rebrand was 'a cracking celebration of brilliant British entertainment'. It encompasses a fresh interpretation on classic British content engaging new views without ostracising existing. Bold dynamic colours and fonts have been used to represent a fun and playful brand.
The UKTV channel logo was refreshed, a style guide was created that housed all genres and titles of the channel. The new design was rolled out across all on air and off air marketing materials, including all genres of TV.
Marketing materials included; digital ads, promotional posters, EDM’s, idents, navigation and ad-hoac boards, and artwork for social posts.