PwC was a sponsor of the Institute of Internal Auditors International Conference held in Sydney from 23-26 July. The conference was attended by over 1,700 delegates.
Delegates visiting the booth had the opportunity to engage with PwC people and also allowed them to 'Audit your Internal Audit' as well as view/interact with content on the Asset Browser or watch one of the two animations created for the conference.
A big impact was made from a brand awareness perspective, which was noticed by delegates and competitors alike. Business development generated a good number of leads which the team later followed up.