Branding / National Institute of Dramatic Arts

This was a student project, the brief was to rebrand NIDA theatre and school creating two separate identities for both areas of the company. Print design included a dynamic logo, stationery, style guide and play book for upcoming productions. Digital design included a website and mobile design for NIDA school. I used the notion of stage lighting, shadows and perception as the foundation for my design. The logo is a photograph of moody shadows created by large hanging letters spelling NIDA. The majority of the branding is monotone with use of minimal bright colours, negative space and heavy block text.

BrandingGraphic DesignPhotography
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