This was a student project, the brief was to rebrand NIDA theatre and school creating two separate identities for both areas of the company.
Print design included a dynamic logo, stationery, style guide and play book for upcoming productions.
Digital design included a website and mobile design for NIDA school.
I used the notion of stage lighting, shadows and perception as the foundation for my design. The logo is a photograph of moody shadows created by large hanging letters spelling NIDA.
The majority of the branding is monotone with use of minimal bright colours, negative space and heavy block text.